Tabua

A tabua is a polished tooth of a sperm whale that is an important cultural item in Fijian society. The tabua remains an important item in Fijian life, it takes precedence over everything else and occupies first place in Fijian ceremony, whether for family, intertribal or state occasions.
It is used as a symbol of peace and disputes or quarrels can be smoothed over by its presentation. They are not sold but traded regularly as gifts in weddings, birthdays, and at funerals.
The tabua is also increasingly used in advertising as a trusted symbol or brand, for example Air Fiji (ex. Air Pacific) has a Tabua Club (frequent flyer) and a Tabua Class for business class.